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The Moth credit crunch: Why Superbrands Fashion Watch

Guy Fee
Professional Website Copywriter
For online marketing that works for you, visit the website at guyfee. Com


Superbrands Burberry, Bulgari, Dior and Gucci are looking into the disappearance of their counterparts in the high street with interest.

Despite spinning in an orbit different from stores such as USC and club officials, the Superbrands, such as Dolce & Gabbana, Dior, Gucci, Bulgari, Chanel and Louis Vuitton - synonymous glamourpusses like Britney Spears, Jessica Alba, Angelina Jolie, Christina Aguilera, Beyonce and - are anxious to ensure limit the damage to their brands during the economic downturn.

The credit crunch tie

When the chain of French women's clothing store, Morgan entered the government in late 2008, he was just another example of ringworm of the credit crunch by eating a well-known clothing brand (very French) with stores now for closure in the United Kingdom.

The proliferation of clothing stores just up the road in the dust is just desserts, some say for certain heavy chains whose profit margins have been exposed to more competitive pricing by the so-called "disposable fashion" stores such as Primark and Matalan, resulting in a dramatic switch buying habits in the United Kingdom (in the last eight years, these brass end retailers have doubled their market share).

No wonder High Street, despite the influence of Zac Efron and Miley Cyrus

With the disappearance of familiar names such as USC and Mark One, the garment sector of UK retail, it seems, has never been so bad. Despite numerous shops typing in the musical High School and Hannah Montana in the U.S. market with its youth-inspired lines, it was not enough to stop the fall of most mid-priced stores. What a customer celebrities such as Jade Goody or Lindsay Lohan to do?

Uncertain future for Superbrands as Gucci, Dior, Bulgari and Dolce & Gabbana

Traditionally, companies at the end of the luxury market are hit hardest by a global economic slowdown (Whittard, anyone?), Then surely only a matter of time before these big names go under .

After all, the company at the heart of it all, Lehman Brothers, said that up to 60 percent of clients of the luxury industry are still in the classic, developed markets, which are notoriously pummeled into a recession.

A time to worry about the uncertainty for American Idol trying to impress the red carpet in this dress Versace KO. Is it finally time to downsize the circuit of celebrity?

Are we, ordinary men and women of Britain to face (and offended) by the sight of Britney in a sequined top greatly reduced (pack of three) from Asda and our eyes assaulted by the image David Beckham's Bentley enhancing gloss in a white leather jacket sewn by hand (ethically) for under £ 50 from TK Maxx (or, as my sister-in-law said she called mystical knack, kay-tee-mah).

The editors and buyers, after all, say that we are now entering the age of minimalism and austerity.

Mamma Mia Mamma or Ya See?

aec Gucci president Danielle Vitale said the credit crisis will affect the mark G in the short term, but it is not too concerned, thanks to the health of international sales and the fact that Gucci is a truly global brand, with a broad customer base and has seen off recessions before

aec Burberry has been particularly affected by the slowing U.S. economy, saying its sales in the United States are expected to place smaller orders this year. Hopefully Burberry CEO decision to diversify the label, giving their signature plaid of a rear seat, will prove a wise decision in 2009

aec Carcelle, President and CEO of Louis Vuitton, H.